7 Questions for Andrea R. Jain

Andrea R. Jain One difficult thing about writing Selling Yoga, though it was not surprising, is that contemporary popular culture defies the ability to locate any cultural object at one site or sites. And in the case of pop-culture yoga, we cannot locate it in my chosen sites alone. However, as a practical move, I had to select my examples as windows into the incalculable sites of the construction, dissemination, and practice of yoga. I had to carefully select from case studies in my effort to demonstrate that the postural practice we most associate with yoga today underwent global popularization as a consequence of its coincidence with transnational cultural developments.